Branded merchandise and employee uniforms for every brand in the family.
Status
Planned
Working name
LeoScorpioLeo Swag (SWAG-1)
Production
Printify / print-on-demand
First internal client
Anshin Maintenance
Profile
What It Is
The merchandise arm of LeoScorpioLeo Ltd, like the Coca-Cola logo shirts, hats, and mugs that sit apart from the drinks themselves. The t-shirt brand sells designs. Swag sells brand identity: logo gear for every brand, and the uniforms employees wear on the job.
Offerings
Uniforms Work tees, hoodies, and shop aprons for employees, starting with Anshin technicians
Merch Logo gear for each brand: hats, tees, mugs, stickers
Print Printed collateral: flyers, door hangers, care sheets, warranty cards, business cards
Customers
Internal: the sibling brands (uniforms and print collateral)
External: fans and customers of each brand who want the gear (SWAG-2)
Business model
Uniforms and print for sibling brands are supplied at or near base cost, which saves the family money. Public merch sales earn a normal retail margin. How internal work is priced is SWAG-3.
F.O.R.C.E. application
Reinforce Yourself: a team that dresses as a team works as one. The uniform tells the customer who we are before anyone speaks.